Colds, coughs and flu are common ailments in a fast-developing country as India and more so because of its’ one billion plus population. Cold, cough and other formulations for flu account for a major share of the pharmaceutical market in India. This is because most of these formulations are available for sale over the counter, rather than by prescription. Of the 10 top-selling pharmaceutical brands in India, ‘Phensedyl’ cough linctus of Nicholas Piramal and Pfizer’s cough syrup ‘Corex’lead the pack.

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